Increase SEO by Linking Your G+ Account To Your Web Pages

One of the first tasks I was responsible for at Mover is linking our blog post articles to our Google Plus profiles. By doing this, Google can then index our search results using verified authors giving our posts greater credibility. Furthermore, the micro-profile of the author will show up under any indexed search results that they are the other of. This feature was released in the middle of 2012.

This is a very simple process:

1) Link to your G+ profile on your web page, and include a ref=”author” tag:

<a href=”[URL TO G+ PROFILE]” ref=”author”>Your Name</a>

Adding ref=”author” informs Google’s web crawlers that they should include the author in search results.

2) Edit your Google Plus Account

To complete the authentication loop, Google will examine your profile to see if you are indeed a contributor, preventing you or others from falsely linking authors to posts or articles. You can update your “contributions” by clicking this link.

Finally, verify that Google’s article profiler can index your newly added author information properly be entering the URL of your site into this tool:¬†http://www.google.com/webmasters/tools/richsnippets

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